Category Management

Brendle will make your Business Category perform better because we match your product with your market. Brendle brings together:

  • Retailers needs
  • Consumer -and market needs
  • Brand needs

Based on extensive analysis, you are enabled to build a collection that meets the requirements of the market, retailers and brand. The analytical approach is the validation of the collection and is a profound and quantified basis for bringing it to your market

Category Management impacts multiple departments and adds value throughout the whole value chain. Departments that benefit from category management are: Product Management, Sourcing, Marketing, Planning departments, Stock management and sales

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