In 2022, Joost van Helvert, founded brendle. With over 15 years of experience in category management, Joost is experienced in bringing collections succesfully to the market. He worked with global A-brands like PUMA, Tommy Hilfiger and Calvin Klein and has always been working in an apparal -and sport environment
“I strongly believe in rationalization resulting in efficiency. Efficiency creates room for creativity, and creativity results in desirability.”
There is an optimum in the balance between profitability and desirability. Brendle has the tools, knowledge and skills to find this optimum. With efficient collections that reflect brand needs, retailers needs and consumer needs you’ll create the connection between product and market. This results in collections that are both commercial and have a clear brand signature.
